![]() ![]() These are rules for how Google goes on to display your content once it has indexed it. Noarchive : Do not show a cached link in search results. Nofollow : Do not follow the links on this page. Noindex : Do not show this page in search results. The following all relate to the indexing of your content:Īll : There are no directions to follow, so access is not restricted. In this guide we're specifically looking at those which govern how content is indexed by Google and then displayed. User Agentsĭifferent search engine crawlers can be addressed by their different names as follows: You are relying on the crawlers' discretion to follow the instructions you provide. Remember that the instructions given in Meta Tags may be completely ignored by bad actors. The instruction would now be informing all crawlers that they should not follow the links on the page. In this instance it's telling the crawler to ignore the page and not index it, so it is not shown in the search results. The 'content' section is the instruction. However you could make it apply only to Google by using a more specific name, such as: For instance this tag currently applies to all search engine crawlers. This tells whatever it is looking at the tag (like a website crawler for a search engine) whether it needs to pay attention to the tag or not. Here's an example:īreaking this down there are two core parts, the User Agent and the Directive. Meta TagsĪ meta tag is an instruction that is given a specific format so that it can be universally recognised and understood, and is placed within the tags of the page code. In this guide we'll go through the different types of (content related) tags, how Google uses them and how you can implement them. Making sure you know how to implement them as well as the scope of different tags available gives you the power to dictate how searchers see your content in the SERPs. They allow us to tell Google which content they may or may not use and how we want that content represented in the search results. Some aspects of SEO have been around since the beginning and although the fabled 'meta keywords' tag doesn't get much use anymore, meta tags still play an important role in SEO.
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